Facebook for business offers numerous advantages, is cost effective, and more personal than most any other marketing method. Being more fluid and far reaching, using a social platform such as Facebook for business can provide more feedback and targeted value than many other platforms, as well.
Facebook has well over 500,000,000 active users. This means that there are more potential clients readily available to find you through your posts and advertisement than any newspaper, magazine, digital presence, TV show, or sporting event.
At least 50% of all Facebook users login at a minimum of once a day. This means that there are at least 250,000,000 people capable of seeing your advertisements or posts at all times.
On average, Facebook users have over 125 friends. When they like or share a post, it can now be seen by those 125 friends. For every one of these individuals that like or share the post, their friends see it also, and the process begins all over again. When you are able to capture that perfect sentiment at that perfect time, a viral post can be produced. This can result in hundreds of thousands, or even millions of likes and shares.
The average Facebook user connects with over 75 community pages, event pages, groups, or business pages. This correlates to 500 million people interacting with over 75 pages a piece, resulting in hundreds of millions of business pages being shared and interacted with each and every day.
This further results in over 30 billion news stories, blog posts, web links, posts, images, etc., being shared each and every month. There is more than enough market share for every company. Gaining your share may just mean the difference between slow business, and booming clientele. Utilizing Facebook for businesses relies heavily on structure, planning, and scheduling. Deciding what relevant posts to make that can resonate with your target audience is crucial in growing your following, and making your firm’s presence flourish.
Jeff Hughes, J.D.